Our CEO
ISIDRO ROSA
Hey, I’m the founder and CEO of Dawgs Roadside Rescue, proudly serving Athens, Georgia. My journey in roadside assistance started back in 2017, working with a major national company, AAA, where I gained 8 years of experience in the field. In 2023, I joined a local towing company here in Athens, hoping to bring my experience closer to the community. But I quickly realized something was missing — the heart. Customers were treated like transactions, and that didn’t sit right with me. I started Dawgs Roadside Rescue to do things differently — to treat every customer like family, not just another paycheck. We’re here to help, not hustle. Whether you’re locked out, have a flat, or need a jump, we’re just a call away — with honesty, care, and real local support you can count on.
fIELD oPERATIONS mANAGER
tROY m.
Troy is the backbone of Dawgs Roadside Rescue — the kind of guy you want showing up when you’re stranded on the side of the road. With over 8 years of hands-on roadside assistance experience, Troy has seen and handled just about everything the field can throw at him. But what truly sets him apart isn’t just his skill — it’s his heart.
Growing up working on cars since he was a kid, Troy has always had a natural gift for mechanics and problem-solving. But he found his real passion in helping people. For him, roadside assistance isn’t just a job — it’s a chance to step in, make someone’s day easier, and be the steady, reassuring presence people need in stressful moments.
That passion for serving others is exactly why he joined Dawgs Roadside Rescue. Troy believes in doing things the right way — with honesty, kindness, and real care for the people we serve. Whether he’s managing operations behind the scenes, helping guide our team, or running a truck himself, Troy brings professionalism, experience, and heart to every call.
At Dawgs Roadside Rescue, he’s not just a technician — he’s a trusted leader, a dedicated teammate, and a key part of what makes this company different.